Loyalkaspar founded in 2003 as a motion graphics boutique, has evolved into a design and story-driven creative engagement studio. ESPN and Disney have used them on a variety of projects.
I was tasked to take Loyalkaspar's on-air visual graphics package and come up with a way to translate it into print and digital applications for our creative services team. The challenge was I would not have access to any of the on-air assets. I developed a clean and comprehensive style guide merging Wieden +Kennedy's look and feel from the previous year's campaign and combining it cleanly with the on-air graphics package from Loyalkaspar to create a cohesive look and feel for print/digital in 2012/13.